This project is started from an idea to produce a vehicle that represents the Oakley brand.
This project is geared towards solving the current design problems from existing ATVs. Many currently on the market, have unsafe exterior features and lack of cargo space for the driver. Project was approached by initially achieving a deep understanding of users and environment, which influenced the form and material.
Design & Function
The design process for this project consisted of application of the design language of the ‘Oakley’ brand to the vehicle. In order to keep all of the terrain characteristics and to apply innovative materials to side and bottom parts, we used materials such as cork and rubber in the interior. These materials give great shock absorption and light weight features to the vehicle. By combining high contrast vibrating color, inspired by Oakley sunglasses, this design gives a classic sporty look.